Case Study - Account privacy starts here
Grow direct deposits and primary relationships
- Client
- Atomic Financial
- Year
- Service
- Software development
Overview
Direct deposits are a major driver of account growth and profitability.
However, switching them to a new financial services provider is a hassle for both employees and providers.
The experience is high-friction, dated, and a risk for manual errors or fraud.
What I worked on
- Customer Automations
- Backend
- End-User Conversion
- User Conversion Improvement
- 32%
- Faster transactions
- ~15%